USAID´s Communities Leading Development (CLD) project recognizes that economic development is intricately intertwined with social empowerment and change. As part of CLD´s Economic Development strategy, responding to priorities in Community Development Plans (CDPs), CLD provides Business Development Services (BDS) to strengthen local Micro, Small, and Medium Enterprises (MSMEs).
Recently, with collaboration from the Guatemalan Association of Exporters (AGEXPORT), CLD trained 26 members of 11 MSMEs from four departments on effective sales strategies. The training was developed as a follow-up to CLD´s diagnosis of participating MSMEs to strengthen their business skills in identified areas.
MSME representatives from Quetzaltenango, Totonicapán, Huehuetenango, and Quiché in the honey, egg, macadamia, vegetable, hibiscus, and amaranth value chains learned to analyze market prices and develop effective sales presentations, pitches, interviews, and closings.
“I come from Totonicapán, and I represent a group of male and female egg producers from the COPIRED cooperative. Today we learned how to become a more effective sales organization. We learned how to manage our costs, build loyal customers, and how to grow our business with an effective sales strategy.” -Candelaria Gutierrez, member of the COPIRED MSME
CLD facilitates training for local business and economic growth that translates to community development. By facilitating local business, productive and commercial capacity, and increasing services and investment in the Western Highlands to manage future development, CLD serves as a platform for forging a community-led path for Guatemalan communities and businesses.